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Is a Generic Good
Enough?
Brand-name drugs are expensive because
many are still under patent, and thus only one company can make
each medication.
Healthy competition
re-enters the marketplace when the patent expires and generic
versions are produced. In the last two years many major drugs
became available as generics, including the cholesterol drug
simvastatin (brand name Zocor), the antidepressant sertraline
(Zoloft), and the sleeping pill zolpidem (Ambien). More blockbuster
brands will soon join the list. About two-thirds of prescriptions
in the U.S. are now for generic drugs. The shift to generics
has trimmed billions of dollars from the nation’s rising
health-care costs.
Insurers and government health plans
very strongly encourage or require the use of generics. Even if
your prescription
form
says
a brand name, your pharmacist is likely to give you the generic
version if one is available—some states even mandate this—unless
your doctor specifies “brand only,“ “do not substitute,” or “dispense
as written.” But most states also allow patients to request
that the pharmacist not substitute the generic.
Some people fear
that switching to a generic is risky. Here’s
the lowdown.
How close is a generic to the original?
Generics
are required by the FDA (as well as Health Canada) to measure up
to the original in every respect—dose, safety,
strength, efficacy, quality control, and purity. They must act
just as fast and meet the same rigorous standards. Indeed, about
half of all generics come from the same companies that make the
name brands. Generics can differ from the originals in shape, color,
and inactive ingredients, such as preservatives and fillers.
The
FDA tests the bio-equivalence of each generic in small groups of
people to make sure that blood levels of the active ingredient
are within 20% of the brand-name drug. FDA reviews of generic drugs
have found they differed by only about 3 or 4%, on average, from
the brand names—about the same difference seen among batches
of brand-name drugs.
But do generics really work as well
as brand-name drugs?
Many studies have shown that generic
drugs are equivalent biologically and therapeutically to the brand
names.
Some researchers, however,
suggest there are small differences for certain drugs—for
instance, a few anti-seizure medications—which may cause
problems in some people. Furthermore, though the active ingredients
are exactly the same, the composition of the products may differ.
A generic tablet may be harder or softer, which could affect how
quickly it dissolves and is absorbed. This is rarely of consequence.
But the FDA has received reports of problems, for instance, when
some people switched from certain formulations of the antidepressant
Wellbutrin to the generic, buproprion, and a 2007 analysis by ConsumerLab.com
suggested that at least one company’s extended-release generic
(buproprion XL 300) released the active ingredient much faster
than the original drug.
Can switching to a generic cause new
side effects?
It’s possible, but unlikely. Sometimes
switching from a brand name to a generic increases side effects,
perhaps
because of different
inactive ingredients. But that can also happen if you switch from
one brand-name drug to another, or from one generic to another
made by a different company.
Why are some generics still expensive?
During
the first six months after their release, the price may drop only
20 or 30%, since initially one generic maker is granted
exclusive marketing rights. As other generic makers step in, the
price can eventually drop 70 or 80% or even more. If you’re
paying out of pocket, shop around, since prices can vary a lot
among drugstores. But if you have insurance that covers drugs,
your generic co-pay will be low from the start. One problem: generics
may not save you money if the medication becomes both generic and
nonprescription, since insurance won’t pay for over-the-counter
drugs.
Why does it take so long for a generic
to come on the market?
The patent life is usually 20 years
from the time a drug company submits its request to the government.
Plus, companies have many
ways to delay the expiration in order to prevent generics from
being marketed.
Aren’t newer prescription versions
better than the generics?
Not necessarily. As patents run out,
many pharmaceutical companies
simply market a slightly different version of the brand-name drug
(sometimes called a “me-too drug”) and then aggressively
advertise it as being better than the old drug, now a generic.
This is what happened, for instance, when Claritin went generic
as loratadine—its maker started aggressively marketing a
new version, Clarinex. Another example is the ulcer drug omeprazole,
a generic of Prilosec. The original maker now pushes Nexium—an
almost identical drug, but available only by prescription, and
much more costly. Usually the therapeutic differences are minimal.
A
few years ago a study by the National Institute for Health Care
Management Foundation found that two-thirds of newly approved drugs
were modified versions of existing drugs—not new at all.
This helps delay the threat of competition from generics. It also
stymies innovation, since instead of looking for new drugs, companies
look for new ways to market old ones.
Bottom line: There
are thousands of generic drugs on the market that are safe, effective,
and well
tolerated. If you take a brand-name
prescription medication, ask your doctor or pharmacist if there
is a generic (they should tell you, in any case). If you take an
over-the-counter drug, choose the generic or store brand, if there
is one. If your brand is not available as a generic, talk to your
doctor or pharmacist about switching to a similar drug that is
generic. If you do experience problems or side effects with any
drug, tell your doctor and/or pharmacist. They should file a MedWatch
report to the FDA, but in case they do not, you should. To file
your report by mail or fax, call MedWatch at 800-332-1088 for the
form. Or download it here.
The psychology of price
It’s
human nature: most people assume that something that costs
more is better, whether it’s a cosmetic, breakfast
cereal, or medicine. Thus, the low price of generic drugs
can make people expect less of them, and lower
expectations can actually lead to poorer results. The effect of price was seen
in a recent study in the Journal of the American Medical Association, which
compared an expensive placebo (dummy) pill to a cheap one. Volunteers were
given an electric shock and then what was called a new kind of painkiller.
Half were told the pill cost $2.50, and half were told it was discounted to
10¢. While 85% of the $2.50 group said the pill reduced the pain, only
61% of the 10¢ group said so, for the exact same pill. Other studies have
also found that charging more for something makes people value it more.
When
it comes to drugs, in particular, don’t let the price fool you.
Some of the best drugs we have—aspirin or penicillin, for instance—are
cheap and generic. |
UC Berkeley Wellness Letter,
July 2008

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